Problem: I was tasked with creating a logo design for Mitoys. Mitoys creates handcrafted and customized collectible figures based on their character, "Frank".
Audience: Mitoys appeals to a wide range of people, from collectors to children. They are a fun brand that wants people to enjoy their collectibles.
Concept: The logo is based on their "Frank" character, and I wanted it to be a simple representation of the character. After a few iterations, we landed on a design that we felt best captured the essence of Mitoys.
![](https://cdn.myportfolio.com/7c5ee5c4be685a4703f3c5816a9d1a30/254dab3e-5c9d-4882-b2e1-cfe50818e9a4_rw_3840.png?h=bee28a4be8e2c654060a6875ef2d0c5f)
![](https://cdn.myportfolio.com/7c5ee5c4be685a4703f3c5816a9d1a30/f4291074-7bcc-4082-a23c-0fb2ccdd8e11_rw_600.png?h=dac576f315aecc16c06ff6703e3509c0)