Problem: I was tasked with creating a logo design for Mitoys. Mitoys creates handcrafted and customized collectible figures based on their character, "Frank".
Audience: Mitoys appeals to a wide range of people, from collectors to children. They are a fun brand that wants people to enjoy their collectibles.
Concept: The logo is based on their "Frank" character, and I wanted it to be a simple representation of the character. After a few iterations, we landed on a design that we felt best captured the essence of Mitoys.