Problem: The problem with some oats packaging is that they are big and difficult to carry in one hand (and in general). There are some options for smaller oats packaging, but many are not compostable, renewable, or they create excess waste. The main issue is that most of these packages might not be safe for the environment.​​​​​​​
Audience: Oscar's Oats is an oats brand for children that is environmentally friendly. It is primarily for children that live in areas close to nature, 4-10 years old, and have parents that are environmentally conscious. 
Concept: ​​​​​​​The packaging would be made of compostable materials, and it will come with nuts, dried fruits, or other healthy sides. The main objective is to foster healthy eating habits for children, and to do so, Oscar's Oats has to make oats an exciting and fun meal option.​​​​​​​
Visual Identity: The purpose of the brand is to be exciting and eye-catching to our audience.The mascot, Oscar, emphasizes the fun attitude of the brand and the orange color gives a pop of color that easily grabs our audience's attention. 
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